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We were never
meant to work in silos!
 Organisational OnenessÂ
- through HR, Employer and Corporate
Brand Management, and Communications.
Do you sense your organisation is ready to become more aligned, internally and externally?
I coach in Organisational Oneness, creating coherence by aligning employer and corporate brand, HR and communications into one signal, enabling internal identity and external image to resonate.
Online coaching, courses & tools
- for internal and external alignment,coherence and resonance
Work with meMY PHILOSOPHY
When your identity and image align, your signal becomes coherent and resonates with those who are meant to find you.
When the identity inside a company doesn't match the image it sends out, people feel it. Candidates, employees, and customers. Something is off, even when no one can quite name it. But when identity and image are truly in resonance, the right people and the right customers find their way to the organisation naturally.Â
The values and energy of its leaders lay the foundation upon which people, clients, and other stakeholders are attracted. This outcome is not a coincidence. It is the result of inner work, of a company becoming self-aware. When leaders and organisations do that work, something shifts.Â
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An organisation is the sum of the consciousness of its people.
The way I see it, there is a natural sequence to this work, starting with an organisation being aware of its true nature, what it stands for, and why that matters. When an organisation applies that awareness internally and externally, aligning its employer and corporate brand, HR and communications, it creates coherence. An internal state where everything moves in the same direction.Â
Out of the coherence comes a clear and consistent signal, and when that signal is true, it creates resonance between the organisation and the people it is meant to reach. From that resonance something deeper starts to grow: a genuine energy of Organisational Oneness. It's what happens when a business's separate parts come together as one. Inside and out. From its identity and internal mutual understanding of its purpose and awareness of its own behaviours. To its image, the external reflection of its internal identity.
An organisation is always the sum of the consciousness of its people. And when this is acknowledged, high business consciousness becomes possible. Where the business doesn't only thrive internally and perform better, but raises the energy in the business, in the people within it, and everything around it.Â
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Live internally what you promise externally. Always.
That's where it starts.
And where everything else follows.Â
Awareness→ Alignment→ Coherence→Â
Signal→ Resonance→ Organisational Oneness
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HOW WE WORK TOGETHER
Four main ways to work with me.
Whether you are looking for personal strategic guidance, a structured learning journey, or a practical first step, there is a way in that fits where you are right now.
Coaching
1:1 GUIDANCE
Personal guidance.Â
Meetings irl or online, in English or Swedish.Â
For you as a leader in HR, Communication or Employer Branding who want clarity, direction and empowerment. I guide towards your own insights and the answers you need to create momentum - in your work, organisation or careerwise.
Awareness → Alignment → Coherence
→ Signal → Resonance → Organisational Oneness.
Courses & Programs
THE SIGNAL
Basic employer branding.
An introduction to employer brand management. 4 hour live online course.
The essentials of employer brand management - what it is, and the key strategic and tactic steps on how to set the basics towards an aligned, coherent signal from the inside out. For individuals, small groups or crossfunctional teams.
Awareness → Alignment → Coherence
→ Signal → Resonance → Organisational Oneness
Courses & Programs
THE RESONANCEÂ
Identity and image work for employer and corporate brand unity and ORGANISATIONAL ONENESS.
2-day live online programme, with ongoing monthly group coaching included.
A deeper programme in employer and corporate brand alignment. For those ready to go all the way towards oneness.
Awareness → Alignment → Coherence
→ Signal → Resonance → Organisational Oneness
Digital tools
Digital tools
Standalone online resources,
available for download.
Frameworks and guides for everyday use in the HR, EB, and/or Communication work.
To be used as individual or organisational learning material, confirmation and empowerment, internal explanation or further implementation in the organisation.Â
Awareness → Alignment → Coherence
→ Signal → Resonance → Organisational OnenessÂ
TRUSTED BY
Experience across industries and organisations.
Over twenty years of working with organisations of all sizes — from global industrial groups to communications agencies, from mining and retail to IT, where some of the brands are Atlas Copco Holding Nordic / H&M Group / Boliden Smelters / Peab Group / ATG / Vattenfall / SAP Sweden / Happi Hacking/ Fortum Power & Heat.
IF THIS RESONATES
The people and organisations that truly grow are looking inward: where external change begins.
They are not looking for a quick fix or a new campaign. They sense that something deeper needs to shift, in the culture, in the signal the organisation sends out, in the way identity and image resonate. And they are ready to do something about it.
My name is Malin Sandell, I am the founder of The Basic Identity and since 2004 I have worked with HR, Communications and Brand Management for Swedish and multinational companies. Always guided by values, insights and purpose driven compassion.
I have done my own inner work, in parallel with twenty years of organisational presence, and I believe it's that combination of self-awareness and experience that makes my guidance meaningful and useful to you.
Love, MalinÂ
