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When you sense your organisation is ready to become more aligned

From awareness to organisational oneness.

 
I coach in organisational oneness, creating coherence by aligning employer and corporate brand, HR and communications into one signal, enabling internal identity and external image to become one resonance. Warm welcome to my corner of the Universe. Love Malin

 

 

Organisational coaching in identity, culture and brand alignment — for organisational oneness and a higher business consciousness

 

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#1.

Alignment successfactor 

Make sure that the internal and external communication promises are aligned, authentic and that you have ensured that your employees have understood the messages.

This will build internal trust and engagement and helps you both retain and attract the people you need who match your current or desired culture.

 

Malin Sandell, The Basic Identity 

H&M Group 

"We onboarded Malin as an interim consultant to our employer branding team to both do some hands on global employer branding projects, but also to infuse the team with new ideas and perspectives from a senior EB specialist. Malin was devoted from the first day and gave her full self to the team and the tasks. She is prestige less and openminded, which made her a natural part of the team directly from the start. Her humble, yet very competent, approach was a key to success when coaching the team members."

Greta Mathiesen
Employer Branding Manager, H&M Group 

PEAB Group

“We have had the privilege of working with Malin Sandell at The Basic Identity when our central employer branding team needed additional support. Malin was during this period responsible for coordinating the organisation's central EB-projects and she worked with various initiatives aimed for different target groups in different types of channels. Malin also had the role as EB-specialist in two strategic forums (recruitment and communication) and was responsible for identifying business needs and coordinate activities within the area of employer branding. Malin immediately became a part of our team and her humble and positive personality became a valued asset in the dialogue with the organisation. Having Malin on board as a qualified specialist in combination with her level of responsibility and engagement was our pleasure.”

Anita Florén
Head of Recruitment & Employer Branding

Happi Hacking 

 

"We have worked together with Malin for a long period regarding our internal and external communication and have also hired her for one of our conferences. It is a true pleasure to work together with Malin! It is so obvious that she has a passion for what she does. That, together with her deep knowledge, broad experience and a very good ability to listen and understand, means that she gave an invaluable contribution to our work. Last but not least, she is great at coming up with good and realistic ideas and suggestions. I can therefore without hesitation recommend her to anyone who is interested in genuine and effective communication, internally as well as externally."

Anna Attefall
Consultant Manager, Happi Hacking AB 

Boliden Smelters

"We worked closely with Malin to conduct an employer brand audit and action plan
for Boliden's Business area Smelters. Malin successfully led parallel projects and interviews in Sweden, Norway, and Finland, and developed an extensive report and plan for our employer brand initiative, which became one of the core communication pillars of our entire company. It was a pleasure to work with Malin. She has the unique ability to transform insights from different areas and units into actionable recommendations and concrete plans, and also has the expertise and skills necessary to lead a complex project and make it understandable."

Marina Nordén
Communications Manager, Boliden Smelters

#2.

Alignment Successfactor 

Internal knowledge and understanding of the employer brand and how it correlates with the corporate brand, increases the possibility for obtaining a strong and competitive overall brand, company culture and identity.

Gain trust among your people with employer brand knowledge, and earn yourself a strong, healthy and sustainable employer brand. Inside and out.

 

Malin Sandell, The Basic Identity 

Earn your trust.

An employer brand and reputation is something you have, whether you want it or not. You communicate through many channels at the same time, of which your employees are an important one. That is one of the reasons many companies have employee engagement as a top priority and an important metric. But to earn engagement, you must first earn the trust of your people. Therefore, it can be argued that trust is the key to a healthy culture and to an authentic and successful employer brand.

#3.

Alignment successfactor 

When you as an employer engage with your people in an authentic and trustworthy way, you gain their trust, earn their engagement, and deserve their natural ambassadorship.

Demonstrate your employer engagement before expecting employee engagement.

 

Malin Sandell, The Basic Identity 


Downloadable free guide

Employer Brand Roadmap

& Key Concepts
    

  • Employer Brand Roadmap
    The strategic steps of Employer Brand Management 

  • Key concepts
    Learn the difference between an Employer Brand, an EVP and other key concepts.

 

Download the guide

#4.

Alignment successfactor 

Always look boldly into your company culture and identity and base the internal and external communication on your insights.

This will secure always living internally what you promise externally, a key to a sustainable employer brand.

 

Malin Sandell, The Basic Identity