I coach in organisational oneness, creating coherence by aligning employer and corporate brand, HR and communications into one signal, enabling internal identity and external image to become one resonance. 

Warm welcome to my community! 
Love Malin

THE PHILOSOPHY

When your identity and image align, your signal becomes coherent and resonates with those who are meant to find you.

When the identity inside a company doesn't match the image it sends out, people feel it — candidates, employees, customers. Something is off, even when no one can quite name it.

An organisation is the sum of the consciousness of its people, where the values and energy of its leaders lay the foundation upon which people, clients and other stakeholders are attracted. And that when identity and image are truly in resonance, the right people and the right customers find their way to the organisation naturally.

This is not a coincidence. It is the result of inner work — of a company becoming self-aware. When leaders and organisations do that work, something shifts. The signal they send out changes. And when that signal is true and consistent, something remarkable happens: sender and receiver begin to vibrate on the same frequency.

From an oneness perspective, we were never meant to work in silos. 

The way I see it, there is a natural sequence to this work. When an organisation aligns its employer and corporate brand, HR and communications, it creates coherence — an internal state where everything moves in the same direction. From that coherence comes a clear and consistent signal. When that signal is true, it creates resonance between the organisation and the people it is meant to reach. And from that resonance grows something deeper: a genuine awareness of who the organisation is, what it stands for, and why that matters. That awareness is what opens the door to higher consciousness — in the business and in the people within it.

When an organisation achieves true coherence — between its identity, its culture, its brand and the consciousness of its people — it doesn't just perform better. A high-consciousness business that doesn't only thrive internally, but raises the energy of everything around it.

This is what I call organisational oneness. It's what happens when a business's separate parts come together as one. Inside and out, through its identity and due to an internal mutual understanding of its purpose and awareness of its own behaviours.

Live internally what you promise externally. Always.
That's where it starts, and where everything else follows.

AWARENESS → COHERENCE → SIGNAL → RESONANCE → ONENESS → HIGHER CONSCIOUSNESS

TRUSTED BY

Experience across industries and organisations

Over twenty years of working with organisations of all sizes — from global industrial groups to communications agencies, from mining and retail to IT, where some of the brands are Atlas Copco / H&M Group / Boliden Smelters / Peab Group / ATG / Vattenfall / SAP Sweden / Happi Hacking/ Fortum Power & Heat.

 H&M Group

"Malin is prestige less and openminded, which made her a natural part of the team directly from the start. Her humble, yet very competent approach was a key to success. She gave her full self to the team and the tasks from day one."

Greta Mathiesen, Employer Branding Manager

Boliden Smelters

"She has the unique ability to transform insights from different areas and units into actionable recommendations, and the expertise to lead a complex project and make it understandable."

Marina Nordén, Communications Manager

PEAB Group

"Malin immediately became a part of our team and her humble and positive personality became a valued asset in the dialogue with the organisation."

Anita Florén, 
Head of Recruitment & Employer Branding

Happi Hacking

"It is so obvious that she has a passion for what she does. That, together with her deep knowledge, broad experience and a very good ability to listen and understand, means that she gave an invaluable contribution to our work."

Anna Attefall, Consultant Manager