Align brand, people and culture to strengthen organisational identity and build attractive, conscious businesses.
Online Group Coaching Program
EMPLOYER BRAND NAVIGATION®
- Learn the Method to Build and Sustain an Attractive Employer Brand for Higher Employee Experience and Talent Attraction
Join Employer Brand Navigation® and let me guide you through proven methods for developing strategies and tactics that differentiate an employer brand from competitors, while also covering the conditions that build internal trust and engagement, helping to attract and sustain the right employees for the organization.
Online Personal Coaching 1:1
ADVISE & CONSULTING
- Receive personalised, strategic, and hands-on advice to help you create a solid foundation for your current and future work.
Partner with me as your to achieve success - from structuring your everyday work, aligning the employer brand with other functions, to creating an EVP based on the business goals. Avaliable as interim or as an online coach when necessary on Teams or Zoom.
A SUCCESSFUL EMPLOYER BRAND
... is created when a company understands the power of true aligned and integrated communication. When all disciplines are in harmony and work with a shared mindset towards common business goals.
... will help strengthen the organisational culture and overall brand value and can truly be considered an important competitive advantage.
So whether your organisation is large or small, make sure to align your employer brand with the other functions and the overall business strategy to elevate both your short-term efforts and long-term success.
- Malin, founder of The Basic Identity
Downloadable free guide
Employer Brand Roadmap & Key Concepts
- Employer Brand Roadmap
The strategic steps of Employer Brand Management - Key concepts
Learn the difference between an Employer Brand, an EVP and other key concepts.
Download and empower your basic strategic employer brand skills!
Download the guide#1.
Employer Brand Successfactor
Always live internally what you promise externally. Never promise anything you can't live up to!
Remember to continuously secure the internal understanding of the external communication. Do your people know as much about your company as the market and candidate do?
Malin Sandell, The Basic Identity
Are you ready to embrace a strategic approach for your employer brand, applying a more structured way of working, and ensuring internal
alignment within the organisation?
But most of all, are you open to create the foundation for a healthier workplace?
#2.
Employer brand successfactor
Make sure that the internal and external communication promises are aligned, authentic and that you have ensured that your employees have understood the messages.
This will build internal trust and engagement and helps you both retain and attract the people you need who match your current or desired culture.
Malin Sandell, The Basic Identity
Be inspired!
An employer brand and reputation is something you have, whether you want it or not. You communicate through many channels at the same time, of which your employees are an important one. That is one of the reasons many companies have employee engagement as a top priority and an important metric. But to earn engagement, you must first earn the trust of your people. Therefore, it can be argued that trust is the key to a healthy culture and to an authentic and successful employer brand.
#3.
Employer Brand Successfactor
Internal knowledge and understanding of the employer brand and how it correlates with the corporate brand, increases the possibility for obtaining a strong and competitive overall brand, company culture and identity.
Gain trust among your people with employer brand knowledge, and earn yourself a strong, healthy and sustainable employer brand. Inside and out.
Malin Sandell, The Basic Identity
Feel empowered
Learning new things is empowering and builds confidence over time, but it can also feel overwhelming. So don't let your thoughts run over you.
Stay positive, you got this!
#4.
Employer brand successfactor
When you as an employer engage with your people in an authentic and trustworthy way, you gain their trust, earn their engagement, and deserve their natural ambassadorship.
Demonstrate your employer engagement before expecting employee engagement.
Malin Sandell, The Basic Identity
Happy to see you here!
Applying strategic thinking to your employer branding, aligning your employees with your business goals, and improving internal collaboration around your employer brand will not only create higher organizational energy, improve internal commitment, and strengthen your culture.
It will also bring your external employer brand image to a higher level, leading you to attract candidates that are already aligned with your values and driving forces, as well as increase the internal employer brand trust, and securing the people you can't afford to lose.
After many years of working with employer brands in large, medium and small organisations and corporate cultures, I've learned what an amazing positive impact employer brand management has on an organisation and its people.
I hope this page, my content and services will inspire and empower you on your employer brand journey. Let's create abundant organisations and conscious businesses ⭐
Warm welcome to The Basic Identity!
Love, Malin
#5.
Employer brand successfactor
Always look boldly into your company culture and identity and base the internal and external communication on your insights.
This will secure always living internally what you promise externally, a key to a sustainable employer brand.
